Istanbul has become one of the most important creative hubs connecting Europe, the Middle East, and Asia. Because of this, the city attracts a huge number of professional agencies, fashion brands, magazines, designers, and international talents. For fashion photographers, this creates incredible opportunities for editorial productions, campaigns, model tests, and creative collaborations.
Throughout my work in Istanbul, I have collaborated with agencies such as Daman Management, Star Models, Snoop Models, Casting Killer, WeMen Talent, ArtRoom Models, Flash Models, and Reep Models. Each agency has its own style, vision, and unique talents, which makes every project feel different and creatively inspiring.
Working with professional agencies is extremely important in fashion photography because strong models can completely transform the visual energy of a shoot. A professional model understands posing, movement, emotions, body language, and how to work with light and styling. This allows photographers to create editorials and campaigns that feel natural, cinematic, and international.
Many of the projects I produce in Istanbul combine studio photography with cinematic street locations, luxury hotels, rooftop views, industrial spaces, historical architecture, and creative storytelling. Thanks to agency collaborations, I have been able to work with models from Europe, Latin America, Eastern Europe, the Middle East, and many other regions.
I especially enjoy creating editorial stories and model tests that help talents develop stronger portfolios for international markets. Istanbul is a perfect city for this because it offers an incredible mix of luxury aesthetics, modern fashion culture, and authentic urban atmosphere.
As a photographer, I believe that communication and trust between photographer, model, and agency are one of the most important parts of a successful production. Over the years, these collaborations helped me grow not only technically but also creatively and professionally.
Today, I continue working with international agencies, fashion magazines, brands, influencers, and creative teams in Istanbul, Tbilisi, Dubai, and other cities around the world, producing fashion editorials, campaigns, and cinematic visual stories.
Portfolio: sergiomaiis.com
Blog / News

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